What is digital marketing?

What is digital marketing?

Digital marketing is the practice of promoting products or services using digital channels to reach potential customers. It involves utilizing various digital technologies such as social media, search engines, websites, email, and mobile apps to reach and engage with a target audience. The goal of digital marketing is to increase brand awareness, generate leads, and ultimately drive sales.

Digital marketing strategies can include content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more. With the rise of technology and the increasing use of the internet, digital marketing has become an essential aspect of any successful marketing campaign.

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